Market Potential & Sustainable Success

CAPTIVATING THE MUSLIM TOURIST MARKET

The global potential

The Muslim tourist market stands as a compelling avenue for future growth with its lucrative numbers. Poised to welcome an anticipated 230 million global tourists by 2028, this discerning demographic is projected to contribute significantly to the travel industry, with an estimated expenditure reaching an impressive USD 225 billion.

Recent data indicates that a notable number of tourists are choosing to prolong their stays, accompanied by robust spending patterns. By embracing Muslim-friendly tourism initiatives (MFTH), your business can strategically position itself as a pivotal player in this growing industry, enhancing its appeal to a broader and discerning audience.

1.1 BILLION
Muslims in OIC member countries

2.0 BILLION
Muslims globally

230 MILLION
Forecasted global muslim tourist arrivals in 2028

USD225 BILLION (RM987 BILLION)
Forecasted global muslim tourist expenditures in 2028

350 MILLION
Muslims in non muslims-majority countries

255 MILLION
Muslims in the asean region

Knowledge and Skills for Continued Growth

Market-leading insights for sustainable success

ITC organises a diverse array of dynamic programmes throughout the year, bringing together key players, including industry leaders, experts, and stakeholders, to share their valuable insights and discuss emerging trends.

Elevate Your Business with MFTH

Explore the concept of Muslim-friendly travel in Malaysia, where warm hospitality meets the rich tapestry of Islamic culture, creating an unforgettable experience.