Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR)
Introducing the MFAR Recognition
The Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) is a recognition awarded by Islamic Tourism Centre (ITC) to tourism industry players and businesses that have fulfilled specific Muslim-Friendly Tourism and Hospitality guidelines.
This recognition reflects the unwavering commitment of tourism businesses to address the concerns and needs of Muslim tourists, providing them with a sense of assurance and confidence. Recognition is a branding and marketing tool to promote your business to the Muslim tourist market.
4 easy steps to apply for MFAR
Who can apply for MFAR
The recognition has been developed for 10 business sectors namely;
Why should you apply for MFAR
Build a trusted brand
The global Muslim tourist market is expected to grow, reaching an estimated 230 million tourists.
The Muslim tourist market is growing
The projected global expenditures by Muslim travelers are anticipated to reach USD 225 billion.
New growth market
The global Muslim tourist market is expected to grow, reaching an estimated 230 million tourists.
Geographically dispersed
Beyond the Middle East, Malaysia attracts visitors from China and Indonesia, extending its appeal to the Muslim market across diverse regions, especially if there are challenges in other parts of the world.
High spending power
Muslim tourists are renowned for their substantial spending and extended stays, with statistics indicating that visitors from the Middle East typically stay for around 10 days.
ITC has meticulously developed three distinct categories within this recognition – Silver, Gold, and Platinum. Each category is tailored to specific requirements and facilities aligned with the practices of Islam. This tiered approach ensures that businesses attaining the MFAR recognition not only meet the expectations of discerning Muslim travellers but also embrace the Muslim-friendly concept.
Silver MFAR
Businesses that comply with general MFAR requirements and meet minimum Muslim-friendly requirements.
Gold MFAR
Businesses that comply with general MFAR requirements and exceed minimum Muslim-friendly requirements.
Platinum MFAR
Businesses that comply with general MFAR requirements and achieve the highest Muslim-friendly requirements.
Getting on Board
Join the MFAR programme today and be recognised as a Muslim-friendly business, offering travellers peace of mind and exceptional hospitality.
Become a Recognised Muslim-Friendly Accommodation
Join the MFAR programme today and be recognised as a Muslim-friendly tourist accommodation, offering travellers peace of mind and exceptional hospitality.
