ITC AND JKKN COLLABORATE TO SHOWCASE MALAYSIA\’S VIBRANT RAMADAN AT IFTAR@KL

PUTRAJAYA, MALAYSIA, 19 MARCH 2024: Islamic Tourism Centre (ITC), under the Ministry of Tourism, Arts and Culture, Malaysia (MOTAC), has joined forces with Jabatan Kebudayaan dan Kesenian Negara (JKKN) for this year’s Iftar@KL 2024 event. This exciting collaboration aims to immerse locals, tourists and the public in Malaysia\’s vibrant Ramadan experience, showcasing the country’s unique blend of culture, faith, and hospitality. Held over the last three weekends of the Ramadan month, Iftar@KL will transform Jalan Raja, where Dataran Merdeka and the iconic Bangunan Sultan Abdul Samad are located, into a lively outdoor affair.

This year’s Iftar@KL goes beyond offering the usual breaking of fast experience. ITC, dedicated to developing Islamic Tourism in Malaysia, is leveraging this partnership to give tourists a deeper understanding of Malaysia’s Ramadan traditions. Visitors can expect to:

• Get hands-on experience: Participate in the making and distribution of bubur lambuk, a traditional spice- and herb-infused savoury rice porridge usually enjoyed throughout Ramadan. This interactive experience offers a glimpse into local culinary customs. Join in on the preparations at Dataran Merdeka from 8 am onwards on 23-24 March and 30 March 2024. 
• Indulge in culinary delights: Explore a diverse food truck selection, showcasing the vast array of Malaysian cuisine and street food suitable for every taste bud.
• Embrace spiritual enrichment: Attend Ramadan Tazkirah, Al-Quran recitation, an enlightening talk on Islamic knowledge, Nasyid performances, and participate in congregational prayers (Maghrib, Isya’, and Tarawih) prayers for a spiritually enriching experience.
• Immerse in culture and history: Explore a Quran exhibition at Dataran Merdeka and enjoy poetry readings that celebrate humanity. The event’s location at Dataran Merdeka, a historical landmark itself, adds another layer to the experience. The majestic backdrop of Bangunan Sultan Abdul Samad promises to leave a lasting impression, offering a unique opportunity for tourists to delve into Malaysia’s rich past while gathering and experiencing the vibrant festivities of Ramadan.

“This collaboration with JKKN is a strategic move to showcase the captivating Ramadan experience in Malaysia alongside our well-established Muslim-Friendly Tourism and Hospitality (MFTH) offerings,” said Nizran Noordin, Director-General of ITC. “Beyond spiritual programmes, we offer community-based activities that strengthen bonds and showcase our multicultural heritage. Iftar@KL serves as a platform for Muslim and non-Muslim tourists and locals to experience the warmth and togetherness of Ramadan in Malaysia. We believe this will solidify Malaysia’s position as a premiere destination for tourists seeking a culturally enriching and spiritually fulfilling Ramadan experience.”

Iftar@KL promises to be a unique celebration of heritage, culture, and history, bringing Malaysia’s unique Ramadan experience to life. The event fosters a welcoming atmosphere for both Muslim and non-Muslim tourists, offering a chance to observe, participate, and gain a deeper appreciation for this holy month in Malaysia.