Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) Training Course
MFAR is a programme that recognises Muslim-Friendly tourism products based on globally accepted standards developed by Malaysia. The programme supports businesses that provide added value to Muslim tourists through products and services that meet their faith-based needs. MFAR gives industry players the competitive advantage and marketability to tap into the growing Muslim tourist market.
Who Should Attend
- Hoteliers
- Spa and Wellness Operators
- Travel Agents
How You Can Benefits
- Get to know the guidelines for MFAR recognition
- Explore opportunities in promotions
- Enhance your product reputation and income
- Build trust among customers
- Enjoy discounts for participation in ITC’s programmes
Topics To Be Covered
- Overview of the Islamic Tourism Industry and the potential of the Muslim Tourist Market
- Basic Understanding of Halal Certification
- General Requirements and rating criteria of MFAR hotels
- Implementation of MFAR (Islamic practices and internal audit)
- Policies and procedures for MFAR application
