For the first time, the 3rd WITC will feature an Exhibition component for businesses across the Islamic Tourism industry to engage in B2B sessions with their respective counterparts – both domestic and international

KUALA LUMPUR, MALAYSIA, 17 OCTOBER 2022: Islamic Tourism Centre (ITC), an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) launched its first-ever exhibition at the 3rd World Islamic Tourism Conference (WITC) today. 

The exhibition is a new element added to complement this year’s WITC, Malaysia’s most celebrated Islamic Tourism event where more than 300 delegates from the tourism industry and beyond come together to discuss prevailing issues on economy, social, technology, culture and education in relation to the billion-dollar worth sector.

The three-day event features 80 booths, to showcase the diversity of Islamic Tourism products and services from Malaysia, along with international exhibitors, Bosnia-Herzegovina, Turkiye, Uzbekistan, Saudi Arabia and Russia. With the participation of Destination Marketing Organisations (DMOs), hotels that have received the Muslim-Friendly Accommodation Recognition from ITC, airline companies, travel agencies promoting Muslim-Friendly travel packages and Islamic cruises, tourism associations, spas, Higher-Learning Institutions (HLIs), Halal food and beverage operators, mosques, financial solution providers and media agencies, this tourism exhibition is set to attract the public and business visitors alike. 

MOTAC and its agencies, the National Academy of Arts, Culture and Heritage (ASWARA), Karyaneka, the National Museum, National Art Gallery and Tourism Malaysia are also here to present the uniqueness of Malaysia’s Islamic Tourism offerings from the perspective of culture, heritage, fashion, artefacts, and more. Non-MOTAC government agencies that include the People’s Trust Council or Majlis Amanah Rakyat (MARA), National Co-operative Movement of Malaysia (Angkatan Koperasi Kebangsaan Malaysia Berhad-ANGKASA), and Federal Agricultural Marketing Authority (FAMA) are also supporting the event as exhibitors. Other notable booths include Dewan Perniagaan Usahawan Kecil Malaysia (DPUKM), Turkish Airlines, Tourism Association of Sarajevo Canton, and the Uzbekistan Embassy.

The exhibition, and the 3rd WITC which was officiated by the Minister of Tourism, Arts and Culture Malaysia, YB Dato’ Sri Hajah Nancy Haji Shukri are scheduled to run until the 19th of October 2022. It is free and open to the public. For more details, visit


Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia tasked to develop the Islamic tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development    consultation, Muslim-friendly tourism and hospitality (MFTH) service standards and certification, and information exchange.

In 2021, ITC received two key awards, i.e. Strategic Business Alliance Award at The BrandLaureate World Halal Best Brand E-Branding Awards 2021, and Best Islamic Tourism Leadership Gold Award 2021 by Malaysia Tourism Council. These are recognition of ITC’s efforts and endeavours in formulating new strategies to meet the new normal of the business environment to ensure business continuity and sustainability, notwithstanding its role to develop and grow the Islamic tourism segment in Malaysia.

In 2022, Malaysia was again named top country in the world in the MFT sector by the State of the Global Islamic Economy (SGIE) Report 2022 by DinarStandard in partnership with Salaam Standard and supported by Dubai Department of Economy and Tourism.

Malaysia also retained the top-ranked destination in the MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2022, a position it has defended since the launch of the Index in 2015.

These recognitions are an added motivation for ITC to continue to strengthen its efforts in being a prime mover and leading institution to ensure Malaysia is at the forefront of MFTH.

For further details, kindly contact:

Islamic Tourism Centre
(Ministry of Tourism, Arts and Culture Malaysia)
Level 13, No. 2 Tower 1, Jalan P5/6,
Precinct 5, 62200 Putrajaya, Malaysia
Tel: 03-8891 7177 or via email


For media-related matters, contact the Corporate Communications team:

Anis, Manager, +6012 321 9137,
Nadhirah, Sr. Executive, +6019 356 0530,
Ainaa Izzati, Asst. Executive, +6010 266 2535,

Follow ITC on these social platforms:
Facebook: Islamic Tourism Centre
Twitter: @itc_my
Instagram: @itc_my
Youtube: Islamic Tourism Centre

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