Share, Enrich, Enhance, Develop (S.E.E.D)

S.E.E.D, an abbreviation for Share, Enrich, Enhance, and Develop, is a series of sharing sessions for the public and tourism industry players where experts in different fields discuss a variety of contemporary topics from the Islamic tourism perspective.

Who should attend

How you can benefit

Information Exchange

Due to the ever-changing trends and issues in the global Islamic travel and tourism industry, an exchange of information among stakeholders and industry players is vital to ensure sustainability of best practices in Islamic tourism.

Information exchange exercises allow stakeholders and industry players to be updated on the facts, current figures and various issues pertaining to the industry such as tourism demand volume and trends, domestic and international visitors’ characteristics and the impact of global developments on tourism. International tourism and trade events provide the ideal platform for open information exchange and learning among stakeholders.

Malaysia’s Thought Leadership in Islamic Tourism

As part of its objectives, Islamic Tourism Centre is constantly involved in global information exchange exercises through its participation in international events and invitations to speak at international platforms, namely in Indonesia, Japan and Thailand.

These invitations not only present Malaysia with the opportunity to push itself as a global halal hub and a prime destination for Islamic tourism, but also signify that the country’s expertise in Islamic tourism is acknowledged the world over and much sought-after by other countries. Over the years, ITC has become a point of reference and regarded as an industry expert in the world of Islamic tourism.

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Matthew Johnson
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