Elevate Your Business


Muslim-Friendly Tourism and Hospitality (MFTH)

Over the course of time, Islamic tourism has evolved beyond religious obligations. Muslims are now travelling around the world be it for business or leisure. The corresponding surge in demand underscores the importance of catering to their faith-based needs.

The Muslim-Friendly Tourism and Hospitality (MFTH) developed by ITC, holds a prominent value as a branding that firmly positions your business and destination to attract the growing Muslim tourist market. By aligning with MFTH, it informs the market of the added value and enhanced experience you provide towards welcoming them.

Explore the concept of Muslim-friendly travel, where hospitality meets the rich tapestry of Islamic culture.

Unlocking Business Growth through MFTH

Businesses stand to gain significantly by embracing Muslim-Friendly Tourism and Hospitality (MFTH). This innovative approach allows companies to access a rapidly expanding market, ensuring they stay ahead of industry trends.

By understanding the unique needs of the Muslim tourist market, businesses can greatly enhance customer satisfaction and build strong loyalty. The innovative approach welcomes inclusivity and diversity, giving businesses a competitive edge and potentially increasing revenue.

Elevate Your Business with MFTH
Explore the concept of Muslim-friendly travel in Malaysia, where warm hospitality meets the rich tapestry of Islamic culture, creating an unforgettable experience.
Market Potential & Sustainability
Join us in a marketplace that thrives on sustainability, embodying a vision where economic success aligns seamlessly with social responsibility.
Business Opportunities
Unlock boundless possibilities in the lucrative Muslim tourist market by enhancing your knowledge and skills with ITC’s comprehensive programmes.
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