Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR)

Introducing the MFAR Recognition

The Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) is a recognition awarded by Islamic Tourism Centre (ITC) to tourism industry players and businesses that have fulfilled specific Muslim-Friendly Tourism and Hospitality guidelines.

This recognition reflects the unwavering commitment of tourism businesses to address the concerns and needs of Muslim tourists, providing them with a sense of assurance and confidence. Recognition is a branding and marketing tool to promote your business to the Muslim tourist market.

4 easy steps to apply for MFAR

Who can apply for MFAR

The recognition has been developed for 10 business sectors namely;
Tourist-accommodation-2

Tourist Accommodation Premises

Travel-agencies-2
Travel Operating Businesses
Spa-and-wellness-2
Spa and Wellness and Massage Premises
Medical-facilities-2
Medical Facilities
transportation-hubs-2
Transportation Hubs
Shopping-malls-2
Shopping Centres
Amusement-parks-2
Theme and Entertainment Parks
Rest-services-areas-2
⁠Rest and Recuperation Areas
Tourism-products
Tourism Products
Convention-and-trade-centres-2
Trade and Convention Centres

Why should you apply for MFAR

Build a trusted brand

Establishing a recognisable Muslim-Friendly branding builds confidence among consumers, and enhances your marketing efforts.

Address market demand

Global Muslim travel spending is anticipated to reach USD225 billion by 2028, indicating a willingness to spend on brands that align with their needs.

Tap into a growing market

More Muslims are travelling globally, with arrivals forecasted at 230 million by 2028. Make your Muslim-friendly offerings known to them.

Geographically dispersed

Beyond the Middle East, large Muslim populations are located in Asia, Europe and other parts of the world—providing a large and dispersed tourist market base.

High spending power

Muslim tourists are known for their substantial spending and extended stays, with statistics indicating visitors from the Middle East typically stay for approximately 10 days.

ITC has meticulously developed three distinct categories within this recognition – Silver, Gold, and Platinum. Each category is tailored to specific requirements and facilities aligned with the practices of Islam. This tiered approach ensures that businesses attaining the MFAR recognition not only meet the expectations of discerning Muslim travellers but also embrace the Muslim-friendly concept.

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Silver MFAR

Businesses that comply with general MFAR requirements and meet minimum Muslim-friendly requirements.

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Gold MFAR

Businesses that comply with general MFAR requirements and exceed minimum Muslim-friendly requirements.

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Platinum MFAR

Businesses that comply with general MFAR requirements and achieve the highest Muslim-friendly requirements.

Getting on Board

Join the MFAR programme today and be recognised as a Muslim-friendly business, offering travellers peace of mind and exceptional hospitality.

Become a Recognised Muslim-Friendly Accommodation

Join the MFAR programme today and be recognised as a Muslim-friendly tourist accommodation, offering travellers peace of mind and exceptional hospitality.

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