Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR)
Introducing the MFAR Recognition
The Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) is a recognition awarded by Islamic Tourism Centre (ITC) to tourism industry players and businesses that have fulfilled specific Muslim-Friendly Tourism and Hospitality guidelines.
This recognition reflects the unwavering commitment of tourism businesses to address the concerns and needs of Muslim tourists, providing them with a sense of assurance and confidence. Recognition is a branding and marketing tool to promote your business to the Muslim tourist market.
4 easy steps to apply for MFAR
Who can apply for MFAR
The recognition has been developed for 10 business sectors namely;
Why should you apply for MFAR
Build a trusted brand
Establishing a recognisable Muslim-Friendly branding builds confidence among consumers, and enhances your marketing efforts.
Address market demand
Global Muslim travel spending is anticipated to reach USD225 billion by 2028, indicating a willingness to spend on brands that align with their needs.
Tap into a growing market
More Muslims are travelling globally, with arrivals forecasted at 230 million by 2028. Make your Muslim-friendly offerings known to them.
Geographically dispersed
Beyond the Middle East, large Muslim populations are located in Asia, Europe and other parts of the world—providing a large and dispersed tourist market base.
High spending power
Muslim tourists are known for their substantial spending and extended stays, with statistics indicating visitors from the Middle East typically stay for approximately 10 days.
Getting on Board
Join the MFAR programme today and be recognised as a Muslim-friendly business, offering travellers peace of mind and exceptional hospitality.
Become a Recognised Muslim-Friendly Accommodation
Join the MFAR programme today and be recognised as a Muslim-friendly tourist accommodation, offering travellers peace of mind and exceptional hospitality.
