PUTRAJAYA, 26 JUNE 2024 –  The Islamic Tourism Centre (ITC) is pleased to announce its participation at the Malaysia Halal Expo 2024. The event will be held from 28 to 30 June 2024, from 10 am to 10 pm at the Mines International Exhibition & Convention Centre (MIECC).

ITC’s participation in the expo is three-fold:

  1. to sign an MOU with Malaysia Budget and Business Hotel Association (MyBHA) for the provision of MFTH training and adoption of MFAR among its members
  2. to create awareness for the various Muslim-Friendly tourism products and services offered by its strategic partners in tourism
  3. to promote its upcoming signature events, the home-grown Islamic Tourism Month and World Islamic Tourism Conference

En. Nizran Noordin, Director-General of ITC says: “The Malaysia Halal Expo is an excellent platform to reach out to the consumer market and share with them the Muslim-friendly tourism offerings available in Malaysia. We are also here to create excitement for the Islamic Tourism Month just around the corner beginning 16 August to 30 September, during which we hope more partners will come on board to provide great offers and promotions that showcase Malaysia as a culturally rich, inclusive, and exciting destination for all.”

Demonstrating the breadth of Muslim-Friendly Malaysia as a tourist destination that supports the faith-based needs of Muslim tourists, ITC has invited 11 of its Muslim-friendly partners from various business sectors to join the Malaysia Halal Expo 2024. These partners include:

Organisation Business segment
Rangkaian Hotel Seri Malaysia
Movenpick Hotel and Convention Centre
Mardhiyyah Hotel and Suites
Tamu Hotel and Suites
Tripfez Travel
Travel agency
Kopetro Travel and Tours
Travel agency
Islamic Cruise
Travel agency
Nasyrul Quran
Tourism attraction
HL Dragon Fruit Eco Farm
Tourism attraction
Seri Spa
Spa and wellness
Retail and Culture

Visit ITC’s booth at the Muslim-friendly Malaysia Pavillion (H11) or contact our representatives, Fitra ( or Syed Muneer ( to tap into the Muslim tourist market with ITC.


About the Islamic Tourism Centre

Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia, tasked to develop the Islamic Tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-Friendly Tourism and Hospitality (MFTH) services standards and recognition, and information exchange.

Malaysia was named the top country in the region in the MFTH sector by the State of the Global Islamic Economy (SGIE) Report 2022. The country also retained the top-ranked destination in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2024, a position it has defended since the launch of the Index in 2015. Malaysia was recognised as the Top Muslim-Friendly Destination of the Year (OIC) and the Top Muslim Women-Friendly Destination of the Year in Halal in Travel Awards 2023.

In addition, ITC was named the recipient of the Strategic Business Alliance Award at The BrandLaureate World Halal Best Brand E-Branding Awards 2021. It is a recognition of ITC’s efforts and endeavours in formulating new strategies to meet the new normal of the business environment to ensure business continuity and sustainability, notwithstanding its role in developing and growing the Islamic tourism segment in Malaysia.

These recognitions are an added motivation for ITC to continue to strengthen its efforts in being a prime mover and leading institution to ensure Malaysia is at the forefront of MFTH.

For further details, kindly contact:

Islamic Tourism Centre,

Level 13, Ministry of Tourism, Arts and Culture Malaysia

No. 2 Tower 1, Jalan P5/6,

Precinct 5, 62200 Putrajaya, Malaysia

Tel: 03-8891 7177 or via email

Follow ITC on these social platforms:

Facebook: Islamic Tourism Centre

Instagram: @itc_my

LinkedIn: Islamic Tourism Centre

TikTok: @itc_my

YouTube: Islamic Tourism Centre

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