SEPANG, 22 March 2025 – The adage “It is better to give than to receive” perfectly encapsulates the spirit of the Islamic Tourism Centre’s Corporate Social Responsibility (CSR) programme, which successfully concluded at Movenpick Hotel and Convention Centre KLIA on 22 March 2025.
This initiative, held in collaboration with strategic partners; Creative Page Sdn. Bhd., Grey Cube Sdn. Bhd., Mohd Chan Group, Movenpick Hotel and Convention Centre KLIA, Mydin and SheDear Inspire Enterprise, was aimed at fostering meaningful connections and strengthening private-government-community bonds.
The event welcomed over 100 guests including 60 students and 20 teachers from Sekolah Rendah Agama Batu Belah, Klang, providing them with an enriching Ramadan experience. The programme featured Iftar, congregational Maghrib, Isya, and Taraweeh prayers, as well as Quran recitations and exciting activities.
Taking a proactive approach towards a more sustainable and better future, this initiative aligns with the United Nations Sustainable Development Goal (SDG) 10 – Reduced Inequalities. By engaging with underserved communities, the programme promotes social inclusion, fosters a sense of belonging, and helps bridge socioeconomic gaps, ensuring that children from all backgrounds have access to cultural and spiritual enrichment.
Also in attendance was the newly appointed Secretary-General of the Ministry of Tourism, Arts and Culture (MOTAC), Dato’ Shaharuddin bin Abu Sohot, who graced the occasion. The event was further enriched by contributions from ITC’s strategic partners—Creative Page hosted engaging activities and provided prizes, while Grey Cube contributed photography, videography, and invited three guest celebrities, adding vibrancy to the celebration. Mohamad Chan Group gifted duit raya to the students, while Movenpick Hotel and Convention Centre KLIA supported the event with meals and venue sponsorship. Additionally, Mydin offered discounts on daily essentials, and SheDear Inspire provided gifts for the students.
The event was further enlivened by special appearances from public figures such as Shah Iskandar, Alif Hadi, and Firdaus Ghufran, who took part in contributing to both entertainment and hosting duties.
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About the Islamic Tourism Centre
Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia, tasked to develop the Islamic Tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-Friendly Tourism and Hospitality (MFTH) services standards and recognition, and information exchange.
Malaysia was named the top country in the region in the MFTH sector by the State of the Global Islamic Economy (SGIE) Report 2022. The country also retained the top-ranked destination in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2024, a position it has defended since the launch of the Index in 2015. Malaysia was also recognised as the Top Muslim-Friendly Destination of the Year (OIC) and the Top Muslim Women-Friendly Destination of the Year in Halal in Travel Awards 2023.
In addition, ITC was named the recipient of the Strategic Business Alliance Award at The BrandLaureate World Halal Best Brand E-Branding Awards 2021. ITC’s signature programme, the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR), was awarded the prestigious BrandLaureate Brand of the Year Award 2024 in the category of Excellence in Islamic Tourism and Muslim-Friendly Hospitality Solutions. It is a recognition of ITC’s efforts and endeavours in formulating new strategies in developing and growing the Islamic tourism segment in Malaysia.
These recognitions are an added motivation for ITC to continue to strengthen its efforts in being a prime mover and leading institution to ensure Malaysia is at the forefront of MFTH.
For further details, kindly email comms@itc.gov.my or the following individuals:
Anis Ramli, Corporate Communications Division, ITC at 012 321 913
Nadhirah Aripin, Corporate Communications Division, ITC at 019 356 053
Ainaa Izzati, Corporate Communications Division, ITC at 010 266 253
Khairul Iman, Corporate Communications Division, ITC at 013 289 2609
