KUALA LUMPUR, 11 SEPTEMBER 2023: Dedicated to showcasing the nation’s remarkable Muslim-friendly tourism offerings by the travel industry, the Islamic Tourism Centre (ITC) – an agency under the purview of the Ministry of Tourism, Arts and Culture (MOTAC) is participating in Malaysian International Halal Showcase (MIHAS 2023) from 12 to 15 September (Booth No. 11320, Level 3, Hall 11, Malaysia International Trade and Exhibition Centre (MITEC).

During the international showcase, participating partners under the ITC umbrella are Aora Spa and Wellness Jitra, Primula Beach Hotel Kuala Terengganu, Permai Hotel Kuala Terengganu and Klana Beach Resort Port Dickson.

ITC is hopeful that the agency’s participation will bring together travel industry professionals, government officials, and key stakeholders from around the world to explore Malaysia’s diverse range of offerings that cater to all travellers.

ITC will also offer an exclusive business networking session called Let’s Sembang Together on MFAR@MIHAS on 13 September located at MIHAS Corner, Level 1, Hall 2, MITEC from 10am – 1pm. Visitors to MIHAS are welcomed to join ITC there to understand about the potential of the Muslim tourist market and learn more about ITC’s Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) programme from Fitra Mohd. Ali Industry Development Manager of ITC.

Assistant Director of Industry Relations Section, Halal Management Department from Jabatan Agama Islam Selangor (JAIS) Ustaz Norakmal Mohamad will also be at the business networking session to share about Halal certification.

Director-General of ITC, Nizran Noordin expressed excitement about the agency’s participation in MIHAS 2023, stating, “We are thrilled to present the diverse offerings that Malaysia has in store for Muslim travellers”.

“Our commitment to inclusivity and providing exceptional experiences extends to all visitors, and we are excited to welcome Muslim travelers from around the world to explore the beauty and culture of Malaysia,” said the Director-General of ITC.

In a celebration of Malaysia’s rich architectural tapestry throughout the recently-launched Islamic Tourism Month 2023 (ITM 2023), ITC’s visibility in MIHAS 2023 aimed at highlighting Malaysia’s diverse array of Muslim-friendly products and services, foster collaboration among industry stakeholders, and solidify strategic partnerships among the Islamic Tourism ecosystem players through the month-long event in September.

On top of special promotions on accommodations, travel packages, spa and wellness experiences, food and beverages, shopping and retail offers, as well as events, seminars and exhibitions, this year’s ITM 2023 is also enhanced by the use of QR technology to provide the public with easy and instant access to the exclusive offers by ITM partners during the entire month.

There is also a TikTok Challenge that the public can participate in to win special prizes sponsored by various industry partners that includes Mastercard, Resorts World Cruises, ESCAPE Theme Park, Lost World of Tambun, Kidzania and myBurgerLab. Among the top prizes are 30 prepaid cards pre-loaded with RM1,000 each by Mastercard.

More details at the websiteScan for ITM 2023 Exciting Deals
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About Islamic Tourism Centre (ITC):

ITC is an entity under the Ministry of Tourism, Arts and Culture, tasked to develop the Islamic Tourism segment for Malaysia. It advocates for Muslim-friendly Tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-Friendly Tourism and Hospitality (MFTH) services standards and recognition, and information exchange.

Malaysia was named the top country in the region in the MFTH sector by the State of the Global Islamic Economy (SGIE) Report 2022. The country also retained the top-ranked destination in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2023, a position it has defended since the launch of the Index in 2015. In the same year, Malaysia was recognised as the Top Muslim-Friendly Destination of the Year by the Organisation of Islamic Cooperation (OIC) and Top Muslim Women-Friendly Destination of the Year in Halal in Travel Awards 2023.

In addition, ITC was named the recipient of the Strategic Business Alliance Award at The BrandLaureate World Halal Best Brand E-Branding Awards 2021. It is a recognition of ITC’s efforts and endeavours in formulating new strategies to meet the new normal of the business environment to ensure business continuity and sustainability, notwithstanding its role to develop and grow the Islamic tourism segment in Malaysia.

These recognitions are an added motivation for ITC to continue to strengthen its efforts in being a prime mover and leading institution to ensure Malaysia is at the forefront of MFTH.

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