His Royal Highness the Regent of Perlis Tuanku Syed Faizuddin Putra Ibni Tuanku Syed Sirajuddin Jamalullail with the Director-General of Islamic Tourism Centre, En. Nizran Noordin
KANGAR, PERLIS, 2 AUGUST 2024: His Royal Highness The Regent of Perlis, Tuanku Syed Faizuddin Putra Ibni Tuanku Syed Sirajuddin Jamalullail, graced and officiated the Islamic Tourism Month (ITM) 2024 Soft Launch Ceremony and the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) plaques presentation to MFAR certificate holders at Hotel Seri Malaysia Kangar today.
Launched in the presence of the Menteri Besar of Perlis, Yang Amat Berhormat Tuan Mohd. Shukri bin Ramli, ITM 2024 is an innovative campaign organized by Islamic Tourism Centre (ITC) to offer captivating promotions extending to accommodation, travel packages, spa and wellness, food and beverages, mosque visits, shopping and retail, events and exhibitions, seminars and training, as well as healthcare packages. Additionally, this campaign is set to spotlight Malaysia’s established Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem, including facilities and activities attractively tailored for domestic and international tourists. This year, the campaign will run from 16 August 2024 to 30 September 2024, following positive feedback from industry players last year, where 125 partners participated in ITM nationwide.
To ride on the momentum, ITC, together with an expected 250 strategic partners this year, will continue to offer various events, activities, and tourism offerings to the public, tourists, as well as entrepreneurs and tourism industry enthusiasts in conjunction with ITM 2024.
Furthermore, ITM 2024 will feature Mosque Open Day organised in collaboration with renowned mosques throughout Malaysia, welcoming visitors with guided tours and attractive activities open to all levels of community. To further enliven ITM 2024, ITC will conduct a TikTok Challenge for public participation, rewarding grand prizes to winners.
Concurrently, His Royal Highness The Regent of Perlis, Tuanku Syed Faizuddin Putra Ibni Tuanku Syed Sirajuddin Jamalullail, granted MFAR certificates of recognition to 26 tourism accommodation premises. Among the recipients of MFAR is Hotel Seri Malaysia, which has fulfilled the Muslim-Friendly Tourism and Hospitality (MFTH) guideline, hence recognised by the ITC as a Muslim-friendly hotel.
The MFAR is an accolade awarded by ITC to tourism industry players in Malaysia who provide facilities and hospitality that meet the needs and requirements of the Muslim tourist market, in accordance with the MFAR guidelines developed by ITC.
His Royal Highness the Regent of Perlis Tuanku Syed Faizuddin Putra Ibni Tuanku Syed Sirajuddin Jamalullail granting the MFAR plaque to the representative from Mardhiyyah Hotel and Suites
In his speech, Director-General of ITC, Nizran Noordin, emphasised the uniqueness of the MFAR programmes, which aims to leverage the existing MFTH ecosystem in Malaysia. The development of such programmes enhances Malaysia’s appeal as a premier Muslim-friendly tourism destination. It also adds value to tourism packages, indirectly showcasing our nation’s identity on the global stage, in line with the main objectives of the Visit Malaysia 2026 (VM2026) campaign.
Furthermore, ITC participated in the Program Kayuhan MAIPs Peduli with His Royal Highness The Regent of Perlis, organised by the Perlis Islamic Religious and Malay Customs Council (Majlis Agama Islam dan Adat Istiadat Melayu Perlis – MAIPs). Introduced in 2013, this programme aims to support the underprivileged while promoting domestic tourism among Malaysians.
Nizran Nordin expressed his highest appreciation to ITM’s strategic partners for their proactive involvement in advancing this global effort to promote the MFTH sector. “I believe that the positive impact of this collaboration will benefit all industry players, both directly and indirectly. Therefore, let us continue to work together to elevate Malaysia’s cultural diversity in Muslim-friendly tourism,” said Nizran.
For further information on the promotions available throughout ITM 2024, please visit www.itm.itc.gov.my or follow the official ITM social media accounts (TikTok: itc_my; Instagram: itm_itc and Facebook: Islamic Tourism Month).
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About Islamic Tourism Centre (ITC):
Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, tasked to develop the Islamic Tourism segment for Malaysia. It advocates for Muslim-friendly Tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-Friendly Tourism and Hospitality (MFTH) services standards and recognition, and information exchange.
Malaysia was named the top country in the region in the MFTH sector by the State of the Global Islamic Economy (SGIE) Report 2022. The country also retained the top-ranked destination in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2024, a position it has defended since the launch of the Index in 2015. Malaysia was also recognised as the Top Muslim-Friendly Destination of the Year (OIC) 2024 and the Top Muslim Women-Friendly Destination of the Year in Halal in Travel Awards 2023.
In addition, ITC was named the recipient of the Strategic Business Alliance Award at The BrandLaureate World Halal Best Brand E-Branding Awards 2021. It is a recognition of ITC’s efforts and endeavors in formulating new strategies to meet the new normal of the business environment to ensure business continuity and sustainability, notwithstanding its role in developing and growing the Islamic tourism segment in Malaysia.
These recognitions are an added motivation for ITC to continue to strengthen its efforts in being a prime mover and leading institution to ensure Malaysia is at the forefront of MFTH.
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For media-related matters, please contact our media representative:
Ayu Nordin : +6019 374 6798
Shamsul Bahrin : +6012 347 0245
Illya Asri : +6017 507 9608
Email : pr.pinkandgrey@gmail.com | comms@itc.gov.my
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