Islamic Tourism Centre representative at the Arabian Travel Market, sharing information on Malaysia’s Muslim-Friendly Tourism and Hospitality initiatives to interested visitors.


DUBAI, 7 MAY 2024: Committed to showcasing Malaysia\’s outstanding Muslim-friendly tourism experiences, the Islamic Tourism Centre (ITC), an agency under the Ministry of Tourism, Arts, and Culture Malaysia (MOTAC), is actively participating in the prestigious Arabian Travel Market (ATM) 2024. The event takes place from 6-9 May 2024 at the Dubai World Trade Centre, and ITC represents one of the exhibitors located at the Malaysia Pavilion (Hall 7, Table 21).

This four-day international platform provides ITC with an opportunity to market and highlight the latest Muslim-friendly attractions and their recognitions namely the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) and the Muslim-Friendly Tourist Guide (MFTG), both tailored meticulously by ITC to cater to the faith-based needs of Muslim travellers ensuring a seamless and spiritually enriching travel experience in Malaysia.

Building upon the success of 2023, where Malaysia was honoured as the Top Muslim-Friendly Destination of the Year (OIC) and the inaugural recipient of the Top Muslim Women-Friendly Destination 2023 award, ITC is poised to further enhance its top position, reaffirming Malaysia\’s commitment as the preferred Muslim-friendly destination.

With a projected global influx of Muslim tourists reaching 230 million by 2028, with a collective expenditure of USD225 billion, ITC recognises the significant potential in the Middle East region. Notably, four out of five countries with the most outbound Muslim travel in 2019 (before the onset of the COVID-19 pandemic), were Saudi Arabia, United Arab Emirates (UAE), Qatar, and Kuwait.

The Malaysia Pavilion represents the breadth of offerings available to tourists of all backgrounds and beliefs, regardless of nationality. ITC eagerly anticipates collaborating with industry stakeholders to once again welcome visitors to Malaysian shores and experience the warm hospitality, the diverse heritage and culture, colourful festivals, Halal gastronomy, family-friendly experiences, and more.

In conjunction with its participation at ATM 2024, ITC is proud to announce the upcoming World Islamic Tourism Conference (WITC), scheduled for 12-13 September 2024. WITC aims to foster dialogue, innovation, and collaboration within the Islamic tourism industry. This conference serves as a platform for industry leaders, policymakers, and stakeholders to exchange ideas, share best practices, and explore opportunities for advancing Muslim-friendly tourism globally. Through engaging discussions and insightful presentations, WITC looks to contribute to shaping the future of Islamic tourism and further elevating Malaysia\’s role as a key player in this dynamic sector.

Visit the ITC booth at Malaysia Pavillion (Hall 7, Table 21) or contact our representatives, Khairul Iman (+6013-2892609 / or Syed Muneer (+6016-2472981 / to tap into the Muslim tourist market with ITC.


About Islamic Tourism Centre

Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia, tasked to develop the Islamic Tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-Friendly Tourism and Hospitality (MFTH) services standards and recognition, and information exchange.

Malaysia was named the top country in the region in the MFTH sector by the State of the Global Islamic Economy (SGIE) Report 2022. The country also retained the top-ranked destination in the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2023, a position it has defended since the launch of the Index in 2015. In the same year, Malaysia was recognised as the Top Muslim-Friendly Destination of the Year (OIC) and the Top Muslim Women-Friendly Destination of the Year in Halal in Travel Awards 2023.

In addition, ITC was named the recipient of the Strategic Business Alliance Award at The BrandLaureate World Halal Best Brand E-Branding Awards 2021. It is a recognition of ITC’s efforts and endeavours in formulating new strategies to meet the new normal of the business environment to ensure business continuity and sustainability, notwithstanding its role in developing and growing the Islamic tourism segment in Malaysia.

These recognitions are an added motivation for ITC to continue to strengthen its efforts in being a prime mover and leading institution to ensure Malaysia is at the forefront of MFTH.

For further details, kindly contact:

Islamic Tourism Centre,

Level 13, Ministry of Tourism, Arts and Culture Malaysia

No. 2 Tower 1, Jalan P5/6,

Precinct 5, 62200 Putrajaya, Malaysia

Tel: 03-8891 7177 or via email

Follow ITC on these social platforms:

Facebook: Islamic Tourism Centre

Instagram: @itc_my

LinkedIn: Islamic Tourism Centre

TikTok: @itc_my

YouTube: Islamic Tourism Centre

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