Islamic Tourism Centre (ITC) will be hosting a forum entitled “Women in Islamic Tourism Economy”, to be held virtually this coming 8 July 2021

PUTRAJAYA, MALAYSIA, 1 JULY 2021:: The date 8 July 2021 is poised to be a special one for women as Islamic Tourism Centre (ITC) will be conducting a virtual forum – “Women in Islamic Tourism Economy”, as a prelude to the Islamic Tourism Outlook Conference 2022.

Minister of Tourism, Arts & Culture Malaysia, YB Dato’ Sri Hajah Nancy Shukri is set to present her keynote address at the forum, addressing the role and contribution of women to the tourism economy.

The forum will serve as an avenue for women to share their own unique experiences and stories in the tourism industry, along with the challenges they face as a traveller and industry practitioner. The event also supports the United Nations Sustainable Development Goal No. 5 which is to achieve gender equality and empower all women and girls. Participants — both women and men — will be able to learn the importance of gender equality in tourism, and how to achieve it.

“Islamic Tourism Centre (ITC) recognises the important role of women in our society alongside their many contributions to the advancement of the nation and tourism industry,” Director-General of ITC, Dato’ Dr. Mohmed Razip Haji Hasan reflected.

“In fact, in ITC alone, we have a significant proportion of female representation and I support such an environment at the workplace because it allows and promotes a healthy work environment that encourages a diverse set of talents, ideas and perspectives. This diversity contributes towards ITC’s vision and mission, to promote and develop the Islamic tourism (IT) and Muslim-friendly tourism and hospitality (MFTH) segments.”

True to its values, the forum, which is part of ITC’s research and training activities, will witness an all-woman panel of speakers, including Puan Sri Prof. Dr. Shariffa Sabrina, Founder & CEO, Tanah Aina Sdn. Bhd.; Hannah Pearson, Founding Partner, Pear Anderson; Jane Rai, ITC-certified Muslim-Friendly Tour Guide; and Sri Anindiati Nursastri, Editorial Board, Have Halal Will Travel (Singapore).

The forum will see topics such as sustainability, workplace safety, luxury tourism, and safety needs of women travellers being addressed, with the following interesting topics being presented:

  • The Rise of Muslim-Friendly Economy: Women and the Muslim-Friendly Tourism and Hospitality Sector
  • A Muslimah’s Heaven: Muslim-Friendly Luxury Tourism and Hospitality
  • Muslim Women in Travel
  • Thriving in a Manʼs World: Organising Women-Centric Sporting Events Womenʼs Safety in the Workplace
  • Debunking the Safety Myths of Muslim Women Travellers
  • Women Championing Sustainable Tourism
  • Leading Lady: Tour Guiding Goes Digital

Don’t miss this opportunity to meet and engage with our panel of speakers as they discuss a wide range of topics from tourism, to Muslim travel, sports, luxury tourism, workplace safety and many more.

The event will be held with details below:

Date: Thursday, 8 July 2021
Time: 9:00 am – 1:00 pm
Platform: Zoom
Register here:
Meeting ID: 810 2321 1405

After registering, you will receive a confirmation email containing information about joining the meeting.

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Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia tasked to develop the Islamic tourism (IT) segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-friendly tourism and hospitality (MFTH) services standards and certification, and information exchange.

In 2021, ITC was named the recipient of the Strategic Business Alliance Award at The BrandLaureate World Halal Best Brand E-Branding Awards 2021. It is a recognition of ITC’s efforts and endeavours in formulating new strategies to meet the new normal of the business environment to ensure business continuity and sustainability, notwithstanding its role to develop and grow the IT segment in Malaysia.

In addition, Malaysia was named top country in the region in the MFT sector by the State of the Global Islamic Economy (SGIE) Report 2020/21. Both recognitions are added motivation for ITC to continue to strengthen its efforts in being a prime mover and leading institution to ensure Malaysia is at the forefront of MFTH.

For further details, kindly contact:

Islamic Tourism Centre,
Level 13, Ministry of Tourism, Arts and Culture Malaysia
No. 2 Tower 1, Jalan P5/6,
Precinct 5, 62200 Putrajaya, Malaysia
Tel: 03-8891 7177 or via email

Follow ITC on these social platforms:

Facebook: Islamic Tourism Centre
Twitter: @itc_my
Instagram: @itc_my
YouTube: Islamic Tourism Centre

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