An Islamic Tourism blueprint was published by Islamic Tourism Centre (ITC) in 2012, called the Strategic Plan for Islamic Tourism Development. It outlines a comprehensive and implementable strategic plan for the future development of Islamic tourism within this country via Islamic tourism standards and quality control drafts in management, operations and implementation.

Formulation of the Strategic Plan for Islamic Tourism Development takes into account the substance and objectives outlined by the 10th Malaysian Plan, Tourism National Key Economic Areas (NKEA) and Tourism Industry Policies that aim to achieve sustainable tourism growth and elevate the tourism industry to a higher level of achievement.

Blueprint’s Objectives:

  • To provide a detailed study on the background of Islamic tourism.
  • To conduct a SWOT analysis of Islamic tourism in Malaysia vis-à-vis other Islamic countries.
  • To propose a strategic direction to be taken with a detailed action plan to develop and promote Islamic tourism in Malaysia.