Due to the ever-changing trends and issues in the global Islamic travel and tourism industry, an exchange of information among stakeholders and industry players is vital to ensure sustainability of best practices in Islamic tourism.

Information exchange exercises allow stakeholders and industry players to be updated on the facts, current figures and various issues pertaining to the industry such as tourism demand volume and trends, domestic and international visitors’ characteristics and the impact of global developments on tourism. International tourism and trade events provide the ideal platform for open information exchange and learning among stakeholders.