Dubbed the largest Islamic tourism exchange in Malaysia, the World Islamic Tourism Mart provides an ideal platform for the exchange of ideas and knowledge as well as business networking among industry players. Besides providing an avenue for business networking and connectivity, the event also reaches out to the general public by connecting directly with interested international and local buyers in a more proactive approach. The event also provides the opportunity for participants to showcase their products and services to the global Islamic tourism industry as well as expand their market share and tap into new market segments.

For the first time ever, the WITM will be held in conjunction with the hugely-successful Malaysian Association of Tour and Travel Agents (MATTA) Fair in 2013, with the objective of making the WITM the leading Islamic travel and tourism expo in this part of the world. Made up of three components – WITM Conference, WITM Travel Exchange and WITM Travel Fair – the WITM focuses on business-to-business (B2B) sessions, international travel trade exhibition, country showcases, travel fair, travel exchange, conferences and high level workshops. The WITM Conference has a track record of attracting internationally-renowned speakers and industry experts from all over the world, while the WITM Travel Exchange features hundreds of booths with global participants from various sectors in the travel and tourism industry.

Since its inception in 2012, Islamic Tourism Centre together with the Ministry of Tourism, Malaysia and Tourism Malaysia has been the main supporters of the WITM. Together with its main supporters and event partners, WITM is projected to enhance the unrealised potential of the global Islamic Tourism sector.