Rest & Rehlah

As the demand for Muslim- friendly experiences surges, destinations like Malaysia are embracing the opportunity to align themselves with the values and preferences of this growing market segment.

Tourism Datuk Manoharan Periasamy believes that food is an essential and powerful Malaysia Director-General driver of tourism. It plays a pivotal role in shaping travellers’ experiences and perceptions of a destination.

Tourism Malaysia Deputy Director-General (Promotion) Datuk Musa Yusof highlighted the slower tourism recovery in the – Asia-Pacific (APAC) region compared to the other areas. One key factor contributing to this is the delayed reopening of the Chinese market, which is crucial for tourism recovery.

When discussing the Muslim travel market, little emphasis is placed on European Muslims. However, those in the tourism industry seeking to expand through Muslim-friendly tourism offerings must start considering non-conventional markets like Europe’s Muslim tourist market.

MALAYSIA has been recognised as the “Best Muslim-Friendly Destination (OIC)” and “Best Muslim-Women Friendly Destination of the Year” by CrescentRating and Mastercard at the Halal in Travel Awards 2023.