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FIRST CHINA IMAM FAM TRIP SUCCESS: RM28 MILLION REVENUE EXPECTED FROM SALE OF 18,000 PACKAGES

SHAH ALAM, 15 JANUARY 2024: In a strategic move to tap into the flourishing Chinese Muslim tourist market, the Islamic Tourism Centre (ITC), in collaboration with the Malaysian Inbound Chinese Association (MICA), successfully organised their first Familiarisation Trip (Fam Trip) for 35 Imams from 14 provinces in China, which is expected to generate a turnover of RM28 million in tourism packages sale revenue.

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