News

Read the story in @Halal Magazine on Muslim travel research firm Pear Anderson, which believes that the Muslim travel market is not just the element that fills the gap in tourism, but it will be the next China market given its diverse prospects, geography and demography

Read the story in @Halal Magazine on ITC’s MFAR hotel, Pullman Kuching, which is riding on a wave of positive feedback courtesy of its receipt of the recognition by ITC as it has raised trust among its customers, particularly, Muslim tourists, and is driven to further improve its efforts to cater to the needs of Muslim tourists

Read the write-up in @Halal Magazine by the Director-General of ITC, who pens down his thoughts on the road ahead for the tourism industry globally, and the role Islamic tourism and Muslim-friendly tourism and hospitality plays to create a more sustainable tourism industry

Read the story in @Halal Magazine on the launch of ITC’s initiative, the Muslim-friendly Accommodation Recognition (MFAR), regarded as the essence towards providing more significant Muslim-friendly infrastructures and facilities targetted for the Muslim-travel market

In the past few years, The Pearl Kuala Lumpur embarked on an aggressive rebranding campaign to enhance its public image and service delivery to celebrate more than two decades of great hospitality. Part of the rebranding process was to focus on the emerging Muslim tourist market, which is why The Pearl Kuala Lumpur pursued — and was awarded — the Gold award of the Muslim-Friendly Accommodation Recognition (MFAR) programme from Islamic Tourism Centre (ITC).