News

INTRODUCING MALAYSIA’S MUSLIMFRIENDLY TOURISM TO EUROPE: ITC AND MATTA LEAD FAMILIARISATION TRIP

JOHOR BAHRU, 26 NOVEMBER 2025 – The Islamic Tourism Centre (ITC), in collaboration with the Malaysian Association of Tour and Travel Agents (MATTA), successfully concluded a week-long European Representative Familiarisation (FAM) Trip, namely “A Muslim Friendly Voyage of Discovery”, designed to heighten Malaysia’s position as a preferred destination for the European Muslim travel market ahead of Visit Malaysia 2026 (VM2026) and beyond.

INTRODUCING MALAYSIA’S MUSLIMFRIENDLY TOURISM TO EUROPE: ITC AND MATTA LEAD FAMILIARISATION TRIP Read More »

Scroll to Top