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SUSTAINABILITY BOOSTS THE CONCEPT OF MUSLIM-FRIENDLY TOURISM AND HOSPITALITY

Dr. Irwan Mohammad Ali, Coordinator of the Industry, Community and Alumni Network, Universiti Teknologi MARA (UiTM), Perak Branch, offers this perspective on how Muslim-Friendly Tourism and Hospitality relates to sustainability, and how travel connects us at a deeper level with the meaning of life and the greatness of the Almighty, in the true sense of what Islamic Tourism is all about.

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