big thing, but don’t take our word for it. Let’s explore
the possibilities together!
HOT OFF THE PRESS
Stay in the loop with the latest news & trends in the Islamic tourism industry.
News
RM2.65 MILLION IN SALES MARKS ITM 2025’S SUCCESS, PAVING WAY FOR VISIT MALAYSIA 2026
PUTRAJAYA, 4 DECEMBER 2025 – Islamic Tourism Month (ITM) 2025 achieved its targeted sales revenue of RM2.65 million, hence successfully concluded the nationwide celebration
December 8, 2025
News
RM2.65 JUTA JUALAN BUKTI KEJAYAAN ITM 2025, MENUJU TAHUN MELAWAT MALAYSIA 2026
PUTRAJAYA, 4 DISEMBER 2025 – Islamic Tourism Month (ITM) 2025 berjaya mencapai sasaran pendapatan jualan bernilai RM2.65 juta, sekali gus menutup tirai kempen nasional pelancongan mesra Muslim
December 8, 2025
News
INTRODUCING MALAYSIA’S MUSLIMFRIENDLY TOURISM TO EUROPE: ITC AND MATTA LEAD FAMILIARISATION TRIP
JOHOR BAHRU, 26 NOVEMBER 2025 – The Islamic Tourism Centre (ITC), in collaboration with the Malaysian Association of Tour and Travel Agents (MATTA), successfully concluded a week-long European Representative Familiarisation (FAM) Trip, namely “A Muslim Friendly Voyage of Discovery”, designed to heighten Malaysia’s position as a preferred destination for the European Muslim travel market ahead of Visit Malaysia 2026 (VM2026) and beyond.
December 8, 2025
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Industry Events
𝐋𝐀𝐒𝐓 𝐂𝐀𝐋𝐋 𝐓𝐎 𝐔𝐏𝐆𝐑𝐀𝐃𝐄 𝐘𝐎𝐔𝐑 𝐓𝐆 𝐋𝐈𝐂𝐄𝐍𝐂𝐄 𝐈𝐍 2025!
MOTAC-licensed tour guides, elevate your guiding credentials! 🕌 Secure
October 28, 2025
Industry Events
𝐒𝐄𝐂𝐔𝐑𝐄 𝐘𝐎𝐔𝐑 𝐌𝐅𝐀𝐑 𝐓𝐑𝐀𝐈𝐍𝐈𝐍𝐆 𝐁𝐄𝐅𝐎𝐑𝐄 𝐓𝐇𝐄 𝐘𝐄𝐀𝐑 𝐄𝐍𝐃𝐒!
Hoteliers, don’t miss out on an important source market
October 28, 2025
Industry Events
MFTG TRAINING HEADS TO SARAWAK!
Calling all MOTAC-licensed tour guides! Expand your expertise in
November 15, 2024
Testimonials
We’re here to help you thrive
Partnering with Islamic Tourism Centre, we realised that the MFAR programme would bring great value to us by further enhancing the Sunway City destination as a preferred choice for Muslim travellers from all over the world looking for Muslim-friendly hotels and holiday destinations.
I appreciate your valueable contribution with a keynote speech on Responsible Ziarah: The Emergence of New Tourism Experiences Beyong Covid-19, which was insightful and enriching our cooperation, and our joint intentions will serve to achieve a new level of mutually beneficial partnership.
We are the only five-star hotel that has been certified as a Muslim-friendly hotel in Johor. We are glad to have gotten the opportunity to work with Islamic Tourism Centre to position ourselves as an inclusive hotel with all the facilities to cater to the Muslim tourist market, especially with Johor Bahru being a strategic location with convenient access to many of Johor's amazing attractions.
When I came to Malaysia, I had not heard of Mulsim-Friendly Accommodation Recognition (MFAR). When we came to know about it, we became very interested in it. That is when we decide to partner with Islamic Tourism Centre and (get the) MFAR.
ITC is an organisation I greatly admire,being one of the few government-led organisations who are actively advocating for the promotion of Muslim-friendly tourism and building Muslim-friendly tourism infrastucture.
They've undertaken lots of diffrent innovative project such as Muslim-Friendly Accommodation Recognition..They also cnduct relly valueble research into key new segments which need develoment as well as ahve a mission
to educate stekeholders both international and domestically on Muslim-Friendly tourism requirements.
Great influence as it helps in making me more innovative in developing tourism products and marketing the destination. Also, would try to employ the Malaysia success story.
We are happy and proud to have done several collaborations with ITC along with Indonesia Tourism Ministry in the development of Muslim-Friendly Tourism in Indonesia, Malaysia and other parts of the world.
Organisations like ITC arr rare and unique. This is a great and extraordinary achievement because in tourism, there are many elements that can be viewed from the perspective of religion. In this regard, we have to learn about each other's differences and have respect for one another. I pray that ITC will grow as a reputable institution in developing a prosperous tourism segment for all Muslims worldwide, especially in Malaysia.
Malaysia is seen as the leader in Muslim-Friendly Tourism and Hospitality concept and admired by various tourism destinations. This is a reflection of the success of ITC in promoting Islamic Tourism not only locally but internationally.
We truly appreciate and value ITC for making Malaysia the preferred Muslim-friendly tourist destination. Let's pray for the best and more success in the coming years.
When Islamic Tourism Centre (ITC) announced they were organising a training session on Muslim- Friendly Tour Guide, it caught my curiosity. Being a non-Muslim tour guide, I was eager to learn more about this market segment in the tourism industry. More importantly it was an opportunity to dispel Islamaphobia that majority of non-believers were feeling. The training provided tremendous positive input that was essential for tour guides to offer our guiding responsibilities while conducting a tour for the Muslim tourist market.
The Muslim-Friendly Tour Guide course gave me better insights into the Muslim travellers' needs, expectations and business opportunities. I am now better prepared for tour itinerary planning and handling site visits.
The Muslim-Friendly Tour Guide training caught my attention the moment I received the invitation from Islamic Tourism Centre (ITC) to attend the course. I can still remember I was the only registrant who signed up, and was told the course would be postponed to a later date. So disappointed, I quickly disseminated the information to get more tour guides to join in, and four tour guide members from Penang came along with me and we really enjoyed the course As a non-Muslim tour guide, the training really opened up my understanding and perception in handling this niche tourist market and in providing Muslim-friendly tourism services in compliance with Sharia laws.
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Welcome to Islamic Tourism Centre
Your trusted partner in unlocking the potential of the lucrative Muslim tourist market
We believe that the Muslim tourist market is the next big thing, but don’t take our word for it. Let’s explore the possibilities together!
