About ITC

Exploring Every Corner

About Islamic Tourism Centre (ITC)

Since 2009, Islamic Tourism Centre (ITC), an award-winning agency of the Ministry of Tourism, Arts and Culture, Malaysia, has championed Islamic Tourism and developed the growth of this segment for Malaysia while sharing its expertise with the world.

ITC has led industry players in strengthening their position in Islamic Tourism and creating a Muslim- Friendly Tourism and Hospitality (MFTH) ecosystem through:

Research into Islamic Tourism development

Industry insight and information exchange

Training and capacity building

Muslim-friendly standards development, certification and recognition

Advisory services

Market and product development

ITC is ready to assist all tourism industry players to leverage the MFTH potential and opportunities. Let’s work together to create a strong sustainable Islamic Tourism economy for Malaysia.
Encik Nizran bin Noordin
Our Goal

Raising Our Purpose and Achieving Our Mission


To be the prime mover and a leader in positioning Malaysia as an Islamic tourism and Muslim-friendly tourism and hospitality hub of global standards and recognitions.


To undertake the task as an internationally-recognised centre of excellence and point of reference in Islamic tourism and Muslim-friendly tourism and hospitality through strategic research, training, capacity building, standard and certification, and industry development, leveraging on destination diversity, an inclusive ecosystem, and technology advancement.

Our Work

Strategic Opportunities

Training and Capacity Building

Upskill and prepare yourself to meet the demands of the Muslim tourist market with our training programmes that give clarity to the behaviours of this market and what it demands from industry players.

Industry Development

With our local, regional, and international partners and industry experts, ITC can guide you to unlock the potential of the Muslim tourist market so you can grow your business.

Information Exchange

Learn more about the opportunities available in Islamic Tourism and Muslimfriendly tourist market through ITC’s knowledge-sharing events, publications and platforms.


Leverage on ITC’s in-depth research into various areas of the Islamic Tourism landscape, conducted by leading academicians and universities.

Branding and Marketing

Maximise your corporate branding and engage with consumers effectively through strategic branding, publicity and marketing efforts with the concept of Muslim-Friendly Tourism and Hospitality.

Standards and Certification

Get your tourism products and services recognised with the Muslim-friendly stamp of approval. ITC works with key industry partners to develop market-leading standards and guidelines.

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