big thing, but don’t take our word for it. Let’s explore
the possibilities together!
the potential of the lucrative
Muslim tourist market
market is the next big thing,
but don't take our word for it.
Let's explore the possibilities together!
HOT OFF THE PRESS
Stay in the loop with the latest news & trends in the Islamic tourism industry.
News
23 INDUSTRY PLAYERS JOIN MALAYSIA’S PUSH STRENGTHEN MUSLIM-FRIENDLY TOURISM
PUTRAJAYA, 3 September 2026: The Islamic Tourism Centre (ITC) is pleased to award the Muslim-Friendly Tourism and Hospitality Assurance and Recognition (MFAR) to 23 tourism industry players, comprising five hotels, seven travel agencies, and 11 spa and wellness providers (listed below), marking their commitment to enhancing services and experiences that cater to the needs of Muslim travellers.
September 4, 2026
News
TRIPARTITE ITC PARTNERSHIP ADVANCES REGIONAL MUSLIM-FRIENDLY TOURISM
IPOH, PERAK, 30 JULY 2026: Islamic Tourism Centre (ITC), The Malaysian Association of Tour and Travel Agents (MATTA), and the Association of the Indonesian Tours & Travel Agencies (ASITA), have signed a Memorandum of Understanding (MOU) during the MATTA CONNECT Dinner at AC Hotel Ipoh in efforts to expand cross-border tourism and develop the regional Muslim-friendly travel market.
September 1, 2026
News
ISLAMIC TOURISM MONTH 2026: FRESH LOOK, SMOOTHER EXPERIENCE, MORE DEALS
KUALA LUMPUR, 27 AUGUST 2026: The Islamic Tourism Centre (ITC) today launched the fifth edition of Islamic Tourism Month (ITM) 2026, unveiling a refreshed identity and a new-look digital experience for this year’s campaign.
August 28, 2026
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Industry Events
𝗠𝗙𝗧𝗚 2026 𝗞𝗜𝗖𝗞-𝗢𝗙𝗙 𝗜𝗡 𝗞𝗨𝗔𝗟𝗔 𝗟𝗨𝗠𝗣𝗨𝗥!
Calling all MOTAC-licensed tour guides! The Muslim-Friendly Tourist Guide (MFTG) Training Course is back in 2026, and we’re kicking off the year in Kuala Lumpur! 📍✨
April 20, 2026
Industry Events
Mosque Open Day (MOD) at Albukhary Mosque (Main Mosque), Kedah
Mosque Open Day (MOD) 2026 at Albukhary Mosque, Kedah! 🕌
January 26, 2026
Industry Events
Mosque Open Day (MOD) at Masjid Abidin (Masjid Negeri), Terengganu
Mosque Open Day (MOD) 2026 at the Historic Masjid Abidin! 🕌🕊️
January 26, 2026
Testimonials
We’re here to help you thrive
Partnering with Islamic Tourism Centre, we realised that the MFAR programme would bring great value to us by further enhancing the Sunway City destination as a preferred choice for Muslim travellers from all over the world looking for Muslim-friendly hotels and holiday destinations.
I appreciate your valueable contribution with a keynote speech on Responsible Ziarah: The Emergence of New Tourism Experiences Beyong Covid-19, which was insightful and enriching our cooperation, and our joint intentions will serve to achieve a new level of mutually beneficial partnership.
We are the only five-star hotel that has been certified as a Muslim-friendly hotel in Johor. We are glad to have gotten the opportunity to work with Islamic Tourism Centre to position ourselves as an inclusive hotel with all the facilities to cater to the Muslim tourist market, especially with Johor Bahru being a strategic location with convenient access to many of Johor's amazing attractions.
When I came to Malaysia, I had not heard of Mulsim-Friendly Accommodation Recognition (MFAR). When we came to know about it, we became very interested in it. That is when we decide to partner with Islamic Tourism Centre and (get the) MFAR.
ITC is an organisation I greatly admire,being one of the few government-led organisations who are actively advocating for the promotion of Muslim-friendly tourism and building Muslim-friendly tourism infrastucture.
They've undertaken lots of diffrent innovative project such as Muslim-Friendly Accommodation Recognition..They also cnduct relly valueble research into key new segments which need develoment as well as ahve a mission
to educate stekeholders both international and domestically on Muslim-Friendly tourism requirements.
Great influence as it helps in making me more innovative in developing tourism products and marketing the destination. Also, would try to employ the Malaysia success story.
We are happy and proud to have done several collaborations with ITC along with Indonesia Tourism Ministry in the development of Muslim-Friendly Tourism in Indonesia, Malaysia and other parts of the world.
Organisations like ITC arr rare and unique. This is a great and extraordinary achievement because in tourism, there are many elements that can be viewed from the perspective of religion. In this regard, we have to learn about each other's differences and have respect for one another. I pray that ITC will grow as a reputable institution in developing a prosperous tourism segment for all Muslims worldwide, especially in Malaysia.
Malaysia is seen as the leader in Muslim-Friendly Tourism and Hospitality concept and admired by various tourism destinations. This is a reflection of the success of ITC in promoting Islamic Tourism not only locally but internationally.
We truly appreciate and value ITC for making Malaysia the preferred Muslim-friendly tourist destination. Let's pray for the best and more success in the coming years.
When Islamic Tourism Centre (ITC) announced they were organising a training session on Muslim- Friendly Tour Guide, it caught my curiosity. Being a non-Muslim tour guide, I was eager to learn more about this market segment in the tourism industry. More importantly it was an opportunity to dispel Islamaphobia that majority of non-believers were feeling. The training provided tremendous positive input that was essential for tour guides to offer our guiding responsibilities while conducting a tour for the Muslim tourist market.
The Muslim-Friendly Tour Guide course gave me better insights into the Muslim travellers' needs, expectations and business opportunities. I am now better prepared for tour itinerary planning and handling site visits.
The Muslim-Friendly Tour Guide training caught my attention the moment I received the invitation from Islamic Tourism Centre (ITC) to attend the course. I can still remember I was the only registrant who signed up, and was told the course would be postponed to a later date. So disappointed, I quickly disseminated the information to get more tour guides to join in, and four tour guide members from Penang came along with me and we really enjoyed the course As a non-Muslim tour guide, the training really opened up my understanding and perception in handling this niche tourist market and in providing Muslim-friendly tourism services in compliance with Sharia laws.
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Welcome to Islamic Tourism Centre
Your trusted partner in unlocking the potential of the lucrative Muslim tourist market
We believe that the Muslim tourist market is the next big thing, but don’t take our word for it. Let’s explore the possibilities together!
